Writing & Speaking / Madeline’s Book
Madeline Stanionis is the author of the book The Mercifully Brief, Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with Email, published by Emerson and Church.
- From onPhilanthropy:
“Beginning with building a ‘strong, engaged, generous list’ and concluding with ways to test and segment this list to increase revenues, Stanionis’ program is an easy one to follow.” More >>
- From Getting Attention:
“...Best of all, Stanionis delivers nitty-gritty value in a pithy 108 pages.” More >>
- Beth Kanter’s blog:
“There’s another thing I like about her book—her voice. I’ve never met Madeline or heard her speak, but she has a great sense of humor and her writing style made me laugh. (And I really needed to laugh). The book is friendly to visual learner types like me—with lots of bullet points, charts, and screen captures. Better yet, you can read it in a few hours—and it is chock full of stories from the field and strategy tips. Her calm, authorative style leaves you with the sense that your organization can do that! There is absolutely no snail oil talk either...” More >>
- From Amazon.com reviewers:
“This book is one of the best investments a nonprofit fundraiser can make”
- “Finally! - A book that takes online fundraisers through the uncertainty of measuring their results and efforts”
- “Undeniably the best book ever written about online fundraising”
Perhaps you’re skeptical. After reading the title of this book, you’re saying: “Sure, Red Cross and UNICEF can raise tons of money with email, but my agency isn’t a brand name. You’re telling me I can do the same!?”
Well, no. Author Madeline Stanionis isn’t claiming that. She’s CEO of Watershed, not Pollyanna.
What she is saying is that you can raise a healthy amount - thousands if not tens of thousands of dollars - if you approach email fundraising with a measure of intelligence and creativity.
At heart, raising thousands of dollars with email is all about building your list, using timing to your advantage, crafting a series of coherent messages, presenting your email in a visually appealing way, and carefully observing your returns for clues that can guide your future efforts.
That’s it really. And any organization following Stanionis’ trenchant advice will see immediate results.
Other books talk about “Internet fundraising,” which usually encompasses e-commerce strategies such as online shopping malls and auctions. That’s all well and good, but many of us want to know one simple thing - how can we raise more money with email? And do it now?
Raising Thousands (if Not Tens of Thousands) of Dollars with Email puts that question to rest. Buy it now.