What We Do
Founded in late 2006, Watershed is a consulting and services firm designed expressly to build, grow, and sustain relationships with constituents online. And while we are a brand new company, we have deep roots: Part of the Integrated Fundraising & Marketing Alliance family of companies, Watershed’s sister companies are The Share Group, Direct Advantage Marketing, and The Legacy Giving Group. And, our relationships with the major software companies and media firms that serve the non-profit community are equally deep – our seasoned staff has worked at or with them all!
The result is an agency made up of experienced and successful people who understand the power of the internet and integrated fundraising and advocacy, and who are excited to help organizations and causes break through the un-tested myths and nonsense that pass for insight and experience in the online world.
Our services include:
- Online strategy development
- List and community building, including earned and purchased names if needed
- Advocacy campaigns – those we plan, and those that arise from this morning’s news
- Comprehensive online fundraising, with a twist: pairing online with other channels in new ways
- Cultivation and communication programs (Fun. Compelling. Donor/Advocate centered.)
- Viral marketing & social networking (delivered by people who actually use these networks – not just talk about them!)
- Data transfer, integration, manipulation, and management
- Results-oriented planning and evaluation
Watershed headquarters are in the historic Shell Building in San Francisco, and we also maintain offices in Washington, DC.