The Nation will not be the organ of any party, sect, or body. It will, on the contrary, make an earnest effort to bring to the discussion of political and social questions a really critical spirit, and to wage war upon the vices of violence, exaggeration, and misrepresentation by which so much of the political writing of the day is marred.
— from The Nation’s founding prospectus, 1865
With our partner EchoDitto, Watershed developed an online fundraising plan for The Nation, and continued advising them on their efforts and helping them execute. Their first campaign raised more than $350,000!
The following screenshots are from the campaign we developed to help The Nation generate revenue to offset a sudden and extreme postage increase.