Clients

AlterNet is an award-winning news magazine and online community that creates original journalism and amplifies the best of dozens of other independent media sources. AlterNet’s aim is to inspire citizen action and advocacy on the environment, human rights and civil liberties, social justice, media, and health care issues.

AFSCME is a union made up of a diverse group of people who share a common commitment to public service. Its 1.4 million members include nurses, corrections officers, child care providers, EMTs and sanitation workers providing the vital services that make America happen. While they work for justice in the workplace, they also advocate for prosperity and opportunity for all of America’s working families.  They not only stand for fairness at the bargaining table — they fight for fairness at the ballot box and in the halls of government.

American Near East Refugee Aid (ANERA) is a leading provider of development, health, education and employment programs to Palestinian communities and impoverished families throughout the Middle East.
Incorporated in 1968 to help ease the suffering of Palestinian refugees after the Arab-Israeli War of 1967, ANERA is non-political and non-religious and is one of the largest American non-profits working solely in the Middle East for 40 years. 

The Bay Citizen was founded in 2010 as a nonprofit, nonpartisan news organization dedicated to fact-based, independent reporting on civic and community issues in the San Francisco Bay Area.

Founded in 1990, Breast Cancer Action was started by women in a San Francisco breast cancer support group who were frustrated by the lack of knowledge about their disease. Led by the late Elenore Pred, they created an organization that would help transform breast cancer from a private medical crisis to a public health emergency.

BCA continues this work, and is now a national education and activist organization that challenges assumptions and inspires change to end the breast cancer epidemic.

Breast Cancer Fund is the leading national organization focused on identifying the environmental causes of breast cancer and preventing the disease.

“NotMyBreasts” is the fun list-building campaign we helped them create.

Children’s National Medical Center is the only exclusive provider of pediatric care in the metropolitan Washington area and is the only freestanding children’s hospital between Philadelphia, Pittsburgh, Norfolk, and Atlanta. Serving the nation’s children for 140 years, Children’s National is a proven leader in the development and application of innovative new treatments for childhood illness and injury. 

California Calls is an independent alliance of amazing groups and organizations all over our state that are committed to revitalizing the California dream

The mission of the Environmental Working Group (EWG) is to use the power of public information to protect public health and the environment. EWG is a 501(c)(3) non-profit organization, founded in 1993 by Ken Cook and Richard Wiles.

In 2002, EWG founded the EWG Action Fund, a 501(c)(4) organization that advocates on Capitol Hill for health-protective and subsidy-shifting policies.

EWG specializes in providing useful resources (like Skin Deep and the Shoppers’ Guide to Pesticides in Produce) to consumers while simultaneously pushing for national policy change.

The Equality California Institute informs LGBT people and the public at large about issues impacting the lesbian, gay, bisexual and transgender community and our allies; trains them to respond and work proactively for LGBT equality and connects communities working for justice and civil rights for all.

Watershed is providing online outreach strategy and execution for their ”Let California Ring” campaign. 

The George Lucas Educational Foundation, founded by filmmaker George Lucas in 1991 as a nonprofit operating foundation, publishes Edutopia media to celebrate and encourage innovation in schools. Edutopia.org, Edutopia video, and Edutopia magazine provide the leading-edge interactive resources designed to connect and inspire positive change in all areas of education. With a dedicated audience of passionately engaged and highly influential educators and administrators, Edutopia spreads the word about ideal, interactive learning environments and enables others to adopt these successes locally.

The Humane Society of the United States is the nation’s largest and most effective animal protection organization — backed by 10 million Americans, or one in every 30. Established in 1954, The HSUS seeks a humane and sustainable world for all animals — a world that will also benefit people. We are America’s mainstream force against cruelty, exploitation and neglect, as well as the most trusted voice extolling the human-animal bond.

The mission of Interfaith Power & Light is to be faithful stewards of Creation by responding to global warming through the promotion of energy conservation, energy efficiency, and renewable energy. This campaign intends to protect the earth’s ecosystems, safeguard the health of all Creation, and ensure sufficient, sustainable energy for all.

Through grassroots organizing, education, advocacy, and media, Jewish Voice for Peace works to achieve a lasting peace that recognizes the rights of both Israelis and Palestinians for security and self-determination. Join us in our efforts to promote a U.S. foreign policy based on peace, democracy, human rights, and respect for international law.

Ocean Conservancy promotes healthy and diverse ocean ecosystems and opposes practices that threaten ocean life and human life. Through research, education, and science-based advocacy, Ocean Conservancy informs, inspires, and empowers people to speak and act on behalf of the oceans.

MoveOn is a family of organizations with over 3.3 million members across America working together to realize the progressive promise of our country. MoveOn is a way for busy but concerned citizens to find their political voice in a system dominated by big money and big media.

Watershed is helping MoveOn develop a strategy to re-engage members with bad email addresses.

The Nation will not be the organ of any party, sect, or body. It will, on the contrary, make an earnest effort to bring to the discussion of political and social questions a really critical spirit, and to wage war upon the vices of violence, exaggeration, and misrepresentation by which so much of the political writing of the day is marred.
— from The Nation’s founding prospectus, 1865

With our partner EchoDitto, Watershed developed an online fundraising plan for The Nation, and continued advising them on their efforts and helping them execute. Their first campaign raised more than $350,000!

The mission of the National Gay and Lesbian Task Force is to build the grassroots power of the lesbian, gay, bisexual and transgender (LGBT) community. We do this by training activists, equipping state and local organizations with the skills needed to organize broad-based campaigns to defeat anti-LGBT referenda and advance pro-LGBT legislation, and building the organizational capacity of our movement. Our Policy Institute, the movement’s premier think tank, provides research and policy analysis to support the struggle for complete equality and to counter right-wing lies. As part of a broader social justice movement, we work to create a nation that respects the diversity of human expression and identity and creates opportunity for all.

It’s hard to find illuminating, honest and engaging stories about sexuality in the mainstream media—and that’s what makes NSRC special. We strive to promote healthy sexuality, dispel myths and encourage sexual literacy for everyone

For fifty years, Peace Action has successfully organized to end the nuclear threat, to create a more peaceful economy, and to support nonviolent resolutions to international conflicts. Peace Action West advocates for a foreign policy that embodies the best values of the American people. As a membership organization with close to 50,000 supporters, they foster broad-based civic activism to create a strong voice for peaceful and pragmatic solutions to global problems. Their activities serve as a bridge between the public and the officials who make decisions that affect the lives of millions of people.

Planned Parenthood Federation of America (PPFA) provides support to affiliates nationwide and addresses reproductive health needs in developing countries through international programs and membership in the International Planned Parenthood Federation.

Watershed works closely with Planned Parenthood on a daily basis to develop and deliver their online relationship building program – including advocacy, fundraising, and marketing.

ProgressNow.org is a first-of-its kind organization. Their mission is to provide a strong, credible voice in advancing progressive solutions to critical community problems. But they don’t do that on their own – they work as a communications team for the entire progressive community in each state they work in. Progress Now calls themselves a marketing department for progressive ideas – a campaign that never stops, working year round to challenge conservative propaganda in the media and make sure that progressive perspectives are heard.

ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest. Our work focuses exclusively on truly important stories, stories with “moral force.” We do this by producing journalism that shines a light on exploitation of the weak by the strong and on the failures of those with power to vindicate the trust placed in them.

Rainforest Action Network campaigns for the forests, their inhabitants and the natural systems that sustain life by transforming the global marketplace through education, grassroots organizing, and non-violent direct action.

The San Francisco Food Bank’s mission is to end hunger in San Francisco and Marin. The Food Bank was incorporated as a nonprofit agency in 1987 and has since become San Francisco’s most recognizable anti-hunger organization. Led by Paul Ash, the Executive Director since 1989, The Food Bank is currently beginning their 23rd year of service to the community. Their staff of 85 employees is supplemented by a remarkable force of over 21,000 dedicated volunteers who contribute more than 102,000 hours per year (the equivalent of 50 full-time employees).

Slow Food is an idea, a way of living and a way of eating. It is a global, grassroots movement with thousands of members around the world that links the pleasure of food with a commitment to community and the environment.

Founded in 1846, the Smithsonian is the world’s largest museum and research complex, consisting of 19 museums and galleries, the National Zoological Park and nine research facilities. 

TrueMajority was founded by Ben Cohen, Co-founder, Ben and Jerry’s. It is a grassroots education and advocacy project that aims to increase America’s investment in programs that benefit our children by cutting Cold War weapons systems and shifting the savings.

Watershed worked with True Majority to develop their online fundraising strategic plan.

California voters believe that our laws criminalizing cannabis (marijuana) have failed. According to an April statewide Field Poll, a majority, 56 percent support legalizing cannabis.
The time for reform is now.

The Union of Concerned Scientists is the leading science-based nonprofit working for a healthy environment and a safer world. UCS combines independent scientific research and citizen action to develop innovative, practical solutions and to secure responsible changes in government policy, corporate practices, and consumer choices. 

The Gay & Lesbian Victory Fund is the nation’s largest LGBT political action committee and the only national organization dedicated to increasing the number of openly LGBT elected officials at all levels of government. 

Washington Education Association is the state’s largest public employee union, along with being the dominant professional union for Washington’s public school employees. WEA leaders and staff work passionately to attract and retain great teachers and support employees, to strengthen the profession, to shape education policy and to provide a unified voice in support of stronger schools.

The mission of the Washington Education Association is to advance the professional interests of its members in order to make public education the best it can be for students, staff and communities.

Working Assets was established in 1985 to help busy people make a difference in the world through everyday activities like talking on the phone. Every time a customer uses one of Working Assets’ donation-linked services (Long Distance, Wireless and Credit Card), the company donates a portion of the charges to nonprofit groups working to build a world that is more just, humane, and environmentally sustainable.

In 2007, we helped Working Assets develop a new approach to connecting their activism program with their wireless service offers – and building deeper relationships with constituents in the process.

Working America is the nation’s fastest growing organization for working families. More than 2 million members fight for good jobs and a just economy.

Watershed works closely with Working America on a regular basis to develop and deliver their online advocacy and fundraising program.