Clients

The George Lucas Educational Foundation, founded by filmmaker George Lucas in 1991 as a nonprofit operating foundation, publishes Edutopia media to celebrate and encourage innovation in schools. Edutopia.org, Edutopia video, and Edutopia magazine provide the leading-edge interactive resources designed to connect and inspire positive change in all areas of education. With a dedicated audience of passionately engaged and highly influential educators and administrators, Edutopia spreads the word about ideal, interactive learning environments and enables others to adopt these successes locally.

Ocean Conservancy promotes healthy and diverse ocean ecosystems and opposes practices that threaten ocean life and human life. Through research, education, and science-based advocacy, Ocean Conservancy informs, inspires, and empowers people to speak and act on behalf of the oceans.

The Gay & Lesbian Victory Fund is the nation’s largest LGBT political action committee and the only national organization dedicated to increasing the number of openly LGBT elected officials at all levels of government. 

The Equality California Institute informs LGBT people and the public at large about issues impacting the lesbian, gay, bisexual and transgender community and our allies; trains them to respond and work proactively for LGBT equality and connects communities working for justice and civil rights for all.

Watershed is providing online outreach strategy and execution for their ”Let California Ring” campaign. 

MoveOn is a family of organizations with over 3.3 million members across America working together to realize the progressive promise of our country. MoveOn is a way for busy but concerned citizens to find their political voice in a system dominated by big money and big media.

Watershed is helping MoveOn develop a strategy to re-engage members with bad email addresses.

Planned Parenthood Federation of America (PPFA) provides support to affiliates nationwide and addresses reproductive health needs in developing countries through international programs and membership in the International Planned Parenthood Federation.

Watershed works closely with Planned Parenthood on a daily basis to develop and deliver their online relationship building program – including advocacy, fundraising, and marketing.

The Nation will not be the organ of any party, sect, or body. It will, on the contrary, make an earnest effort to bring to the discussion of political and social questions a really critical spirit, and to wage war upon the vices of violence, exaggeration, and misrepresentation by which so much of the political writing of the day is marred.
— from The Nation’s founding prospectus, 1865

With our partner EchoDitto, Watershed developed an online fundraising plan for The Nation, and continued advising them on their efforts and helping them execute. Their first campaign raised more than $350,000!

Working Assets was established in 1985 to help busy people make a difference in the world through everyday activities like talking on the phone. Every time a customer uses one of Working Assets’ donation-linked services (Long Distance, Wireless and Credit Card), the company donates a portion of the charges to nonprofit groups working to build a world that is more just, humane, and environmentally sustainable.

In 2007, we helped Working Assets develop a new approach to connecting their activism program with their wireless service offers – and building deeper relationships with constituents in the process.

Working America is the nation’s fastest growing organization for working families. Over 1.5 million members fight for good jobs and a just economy.

Watershed works closely with Working America on a regular basis to develop and deliver their online advocacy and fundraising program

Breast Cancer Fund is the leading national organization focused on identifying the environmental causes of breast cancer and preventing the disease.

“NotMyBreasts” is the fun list-building campaign we helped them create.

TrueMajority was founded by Ben Cohen, Co-founder, Ben and Jerry’s. It is a grassroots education and advocacy project that aims to increase America’s investment in programs that benefit our children by cutting Cold War weapons systems and shifting the savings.

Watershed worked with True Majority to develop their online fundraising strategic plan.