people are saying

Watershed wowed us from day one – great creative, experience, and really amazing results. Plus, they’re extremely organized, they meet their deadlines and they keep us meeting ours with great project management. And they’re fun to work with to boot.

Peggy Randall,
Associate Publisher,
The Nation

About Watershed / IFMA & Sister Companies

Why not allow telemarketing donors the option of fulfilling their contributions online? And how about putting all your communication channels together to create the perfect acquisition stream? An online action today, a personal phone call tomorrow, followed by a beautiful welcome package in the mail next week.

IFMA, Watershed’s parent company, is home to a group of direct marketing companies including The Share Group, Direct Advantage Marketing, and The Legacy Giving Group that operate distinctly from each other but collaborate frequently and collectively serve the needs of the international non-profit community. The advantages of our affiliation are many, and include:

Shared overhead resources like payroll, legal, and technology allow Watershed staff to focus on what we do best without worrying about administration.
The IFMA family of companies touches millions of people – activists, donors, voters – every month, including 130,000 phone conversations every week. As a result, the depth of our constituent knowledge is unmatched.
The millions of people IFMA touches each month? They’re also data points. The opportunity to learn from our collective interactions and put that information to work in your program is among our most exciting assets.
Simply being part of a family of companies that represent various channels certainly helps create our integrated approach.

The most exciting power of our integrated vision, however, is this: to remove the barriers that make developing and sustaining relationships with constituents – regardless of the channel – so challenging for non-profit organizations.

IFMA is here to stay. We are a privately held company with no plans to go public. Headquartered in New York, we have offices in Phoenix, Boston, Pittsburgh, and San Francisco.